Legal & Compliance
Privacy Policy
This Privacy Policy describes how BUMPSKĒ (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from bumpske.com or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details — your name, address, phone number, and email.
- Order information — name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information — username, password, security questions and other account-security details.
- Shopping information — items you view, add to cart, loyalty points, reviews, referrals, or gift cards saved to your account, or purchases.
- Loyalty, reviews & referrals — loyalty points, product reviews, referrals, and gift cards saved to your account.
- Customer support information — information you choose to include in communications with us.
Some features of the Services may require you to directly provide certain information. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include device information, browser information, network connection details, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (bank account, credit or debit card details, billing address) to process your payment and fulfill your orders.
- Third parties who use online tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies when you visit our Site or interact with our advertisements.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.
How We Use Your Personal Information
- Providing Products and Services. We use your personal information to process your payments, fulfill orders, send account and transaction notifications, manage your account, arrange shipping, and facilitate returns and exchanges. We may also enhance your experience by enabling Shopify to match your account with other Shopify services you choose to use.
- Marketing and Advertising. We may use your personal information to send marketing, advertising, and promotional communications by email, text message, or post, and to show you personalised advertisements for products or services.
- Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you believe your account has been compromised, please contact us immediately.
- Communicating with You and Service Improvement. We use your personal information to provide customer support and improve our Services, in our legitimate interests to be responsive and to maintain our business relationship with you.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies used to power our store with Shopify, see shopify.com/legal/cookies. We use Cookies to power and improve our Site and Services, to remember your actions and preferences, and to run analytics and better understand user interaction with the Services.
Most browsers automatically accept Cookies by default, but you can choose to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some Services to work incorrectly or become unavailable. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfilment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances include:
- Vendors or other third parties who perform services on our behalf (IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
- Business and marketing partners who will use your information in accordance with their own privacy notices.
- When you direct, request, or consent to our disclosure of certain information to third parties, such as to ship products or through social media widgets or login integrations.
- Within our corporate group or with our affiliates, in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, enforce terms of service, or to protect or defend the Services, our rights, and the rights of our users.
Categories of Personal Information Disclosed
- Identifiers such as basic contact details and certain order and account information
- Personal information listed in the California Customer Records statute (basic contact details and order/account information)
- Commercial information such as order information, shopping information, and customer support information
- Internet or other similar network activity (Usage Data)
- Geolocation data such as locations determined by IP address or other technical measures
All of the above categories are disclosed to: Vendors and third parties who perform services on our behalf (Internet service providers, payment processors, fulfilment partners, customer support partners, data analytics providers); Business and marketing partners; and Affiliates.
We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.
Information "Sold" or "Shared" for Advertising
We have "sold" and "shared" (as defined in applicable law) personal information over the preceding 12 months for advertising and marketing activities. The following categories were shared with Business and marketing partners:
- Identifiers such as name, e-mail address, and phone number
- Commercial information such as records of products or services purchased
- Usage Data
User Generated Content
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information you disclose or receive from third parties.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.
Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know Request access to personal information we hold about you, including how we use and share it.
- Right to Delete Request that we delete personal information we maintain about you.
- Right to Correct Request that we correct inaccurate personal information we maintain about you.
- Right of Portability Receive a copy of your personal information and, in certain circumstances, request transfer to a third party.
- Restriction of Processing Ask us to stop or restrict our processing of your personal information.
- Withdrawal of Consent Where we rely on consent, you may withdraw it at any time.
- Right to Appeal Appeal our decision if we decline to process your request by replying directly to our denial.
- Communication Preferences Opt out of promotional emails at any time via the unsubscribe link. Non-promotional emails will continue.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity before providing a substantive response to the request.
In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf. Before accepting such a request, we will require proof you have authorised the agent to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the details set out below, or lodge your complaint with your local data protection authority.
International Users
Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognised transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact Us
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please reach out to us: