Privacy Policy

1.1 Personal Information (Identifiers)

Information that you directly submit to us through our Services may include contact details (name, address, phone number, email), order information (billing & shipping address, payment confirmation), account information (username, password, security questions), and customer support information you choose to include in communications with us.

1.2 Financial Information

Our payment processors collect payment information — including bank account details, credit or debit card numbers, and billing addresses — to process your payment and fulfil your orders. We do not store full payment card details on our own servers.

1.3 Shopping Information

We collect information about items you view, add to cart, purchase, or save to your account, including loyalty points, product reviews, referrals, and gift cards.

1.4 Usage Information

We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. Usage Data may include device information, browser type, network connection details, IP address, and other interaction data.

1.5 Third-Party Information

We may obtain information about you from third parties, including companies who support our Site and Services (such as Shopify), payment processors, and third parties who use online tracking technologies (pixels, web beacons, SDKs, cookies) when you visit our Site or interact with our advertisements.

2.1 When We Collect

We collect personal information when you:

• Register on the Website
• Place an order
• Subscribe to our email communications
• Voluntarily participate in other features
• Complete surveys, posts, or other interactions
• Contact us directly

2.2 Voluntary Provision

Some features of the Services may require you to directly provide certain information. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

2.3 Cookies

We use Cookies on our Site. Most browsers automatically accept Cookies by default, but you can choose to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your experience and may cause some Services to work incorrectly or become unavailable.

2.4 Log Data

We collect log data automatically when you use the Site, including your IP address, browser type and version, operating system, pages visited, and other statistics.

3.1 Primary Uses

• Process your payments, fulfil orders, and arrange shipping
• Send account and transaction notifications
• Manage your account and facilitate returns or exchanges
• Provide customer support and respond to your enquiries
• Improve and personalise your experience on the Site

3.2 Marketing & Advertising

We may use your personal information to send marketing, advertising, and promotional communications by email, text message, or post, and to show you personalised advertisements for products or services. You may opt out of promotional communications at any time via the unsubscribe link.

3.3 Security & Fraud Prevention

We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you believe your account has been compromised, please contact us immediately.

3.4 E-commerce Service

We may share your information with Shopify to power our store and, where you choose to use them, other Shopify services. Shopify's use of your personal information is governed by their own privacy policy.

4.1 Authorised Disclosure

In certain circumstances we may disclose your personal information to third parties for contract fulfilment, legitimate business purposes, or other reasons subject to this Privacy Policy, including:

• Vendors & service providers (IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, shipping)
• Business and marketing partners acting in accordance with their own privacy notices
• Corporate affiliates in our legitimate interests to run a successful business
• Successors in a business transaction such as a merger or bankruptcy
• Law enforcement or regulators where required by applicable law

4.2 Information "Sold" or "Shared" for Advertising

We have "sold" and "shared" (as defined in applicable law) the following categories of personal information with business and marketing partners over the preceding 12 months: identifiers such as name, email address, and phone number; commercial information such as records of products or services purchased; and Usage Data.

4.3 Sensitive Information

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

5.1 Your Rights

Depending on where you live, you may have some or all of the following rights. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right to Access / Know Request access to personal information we hold about you, including how we use and share it.
• Right to Delete Request that we delete personal information we maintain about you.
• Right to Correct Request that we correct inaccurate personal information we maintain about you.
• Right of Portability Receive a copy of your personal information and, in certain circumstances, request transfer to a third party.
• Restriction of Processing Ask us to stop or restrict our processing of your personal information.
• Withdrawal of Consent Where we rely on consent, you may withdraw it at any time.
• Right to Appeal Appeal our decision if we decline to process your request by replying directly to our denial.
• Communication Preferences Opt out of promotional emails at any time via the unsubscribe link. Non-promotional emails will continue.

5.2 Effect of Withdrawal

Withdrawal of consent does not affect the lawfulness of processing based on consent before withdrawal, nor does it affect processing carried out on other lawful bases.

5.3 Authorised Agents

In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf. Before accepting such a request, we will require proof you have authorised the agent to act on your behalf and we may need you to verify your identity directly with us.

6.1 Your Right to Modify

You have the right to request that we update any inaccurate or incomplete personal information we hold about you. You may exercise this right by contacting us using the details provided below.

6.2 Identity Verification

We may need to collect information from you to verify your identity before providing a substantive response to the request. We will not discriminate against you for exercising any of these rights.

6.3 Request Timeline

We will respond to your request in a timely manner as required under applicable law. In some circumstances, we may decline to action a request as permitted by law and will inform you of the reasons.

7.1 How We Use Cookies

We use Cookies to power and improve our Site and Services, to remember your actions and preferences, and to run analytics and better understand how users interact with the Services. For specific information about Cookies used to power our Shopify store, see shopify.com/legal/cookies.

7.2 Cookie Consent Banner

On your first visit we display a cookie consent banner allowing you to accept or reject non-essential cookies. You can update your preferences at any time through your browser settings or our cookie management tool.

7.3 Analytics & Marketing Tracking Tools

We may use third-party analytics and advertising tools that employ cookies and similar technologies. These tools help us understand how users interact with our Site and enable us to serve more relevant advertisements. You may opt out of interest-based advertising through your browser or device settings.

8.1 Retention Periods

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

8.2 Necessity of Information

We will not keep your personal information for any longer than is necessary for the purposes set out in this Policy.

9.1 Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security."

9.2 In-transit Security

Any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

9.3 Account Security

You are responsible for keeping your account credentials secure and confidential. Do not share your password with any third party and notify us immediately if you believe your account has been compromised.

9.4 Breach Notification

In the event of a data breach that affects your personal information, we will notify you as required by applicable law and take immediate steps to mitigate the impact.

9.5 Day-to-Day Practices

Our staff with access to personal information are trained on data protection obligations and bound by confidentiality obligations. Access to personal data is restricted on a need-to-know basis.

10.1 No Waiver

Our failure to exercise or enforce any right or provision of this Privacy Policy shall not constitute a waiver of such right or provision.

10.2 Third-Party Users

If you use the Services on behalf of another person, you represent that you are authorised to do so and accept this Privacy Policy on their behalf. You are responsible for ensuring that the person whose information you provide has consented to such use.

11.1 User-Generated Content

If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone. We are not responsible for the privacy or security of any information that you make publicly available.

11.2 Third-Party Links

Our Site may provide links to websites or other online platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. You should review their privacy and security policies before providing any personal information.

12.1 Marketing Communications

You may opt out of promotional emails at any time by clicking the unsubscribe link in any promotional message. Non-promotional communications (such as order confirmations and account notifications) will continue.

12.2 Targeted Advertising

You may opt out of targeted advertising by adjusting your browser or device settings, or by using the Global Privacy Control (GPC) signal recognised by our Site. See Section 7 above for more details.

13.1 Updates

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Effective" date. Your continued use of the Services after any such change constitutes your acceptance of the updated Policy.

14.1 Jurisdiction

This Privacy Policy is governed by and construed in accordance with applicable laws. If we transfer your personal information out of Europe, we will rely on recognised transfer mechanisms like the European Commission's Standard Contractual Clauses or equivalent instruments issued by the relevant competent authority of the UK.

15.1 Minors

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

16.1 Complaints

If you have complaints about how we process your personal information, please contact us using the details provided below. If you are not satisfied with our response, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

17.1 Contact Details

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please reach out to us: